About Us

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"Everyday routines are an opportunity to choose something intentional. I started EcoRoots to help make those choices simpler—offering products that reflect care and thoughtfulness in their design and purpose. From our plastic-free shipping to the high-quality ingredients we use, everything is created with attention to detail, making it easier to feel good about the essentials you rely on daily. It’s not just about products; it’s about building habits that align with what matters to you. Start feeling good about the products you use daily. Start your journey today—join our EcoRoots community and discover low-waste essentials made with care." - Antonia Pitica, Founder EcoRoots

Who We Are

At EcoRoots, our mission is to offer eco-friendly and low-waste alternatives to support an intentional lifestyle. Thoughtfully crafted for everyone, our collection includes beauty, health, and household essentials, helping you make mindful choices for everyday living.

Our small business is built on the valuable feedback and suggestions we receive from our customers. We are committed to transparency, receiving continuous feedback, improving upon it, and constantly challenging ourselves to do better. As a brand built on community, we always want to hear what you have to say.

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Today, we feature over 50 low-waste products for you to choose from. And each time you purchase one of our products, you join our mission and be a part of something greater than all of us.

Our Values

Our beauty and skincare products are vegan, made in small batches, and chosen with our core beliefs in mind:

High-Quality and Thoughtfully Selected Ingredients

No Animal Testing

Our mission is to create products with care—for the planet, the people who use them, and the animals that depend on our compassion. By focusing on natural ingredients, we can prioritize thoughtful practices that respect all living beings.

Recyclable | Reusable Packaging

At EcoRoots, we prioritize mindful and intentional choices in everything we do, including how we ship your orders. We are committed to shipping all our orders plastic-free, aligning with our goal of reducing unnecessary waste. Many of our products are thoughtfully packaged in materials like glass or paper that can be reused, recycled, or composted, offering a more intentional approach to everyday essentials.

Plastic-Free Shipping

Our products are boxed up and shipped in only recyclable materials. Cardboard boxes, envelopes, packing paper, and paper tape provide all the ingredients we need for plastic-free shipping. When you get your next EcoRoots box, please reuse, compost, or recycle these shipping materials.

Giving Back

While the products we create are impactful on their own, we believe good business and making an impact in the world goes well together. We want to ensure that we’re giving back to the planet.

We are committed to donate a portion of our annual sales to organizations that give back to the planet, including Ocean Conservancy.

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